After successful cooperation with Black Sea Arena in 2023, Live Nation enters the Georgian market. Black Sea Arena reports on this.

According to their own information, cooperation with the leading company of the entertainment industry will allow the country to organize events of modern standards and make available to Georgia such sought-after artists, whose visit to the country was previously unthinkable.

Georgia is the first and only country in the region, which will become the host of the events held under the auspices of Live Nation, thereby additionally attracting tourists interested in the entertainment industry from both the region and other nearby countries.

According to reports, the first year of cooperation between Black Sea Arena and Live Nation turned out to be quite fruitful: in the space of a month, two completely sold-out stadiums, up to 30,000 tickets sold out in 7 hours, and a double-sold charter from a neighboring country are an incomplete list of precedents that Created during the first season of Starring Georgia.

"When "Live Nation" enters a new market, we always try to select a qualified partner - with a professional team, the best "venues" and equipment. When we realized that the Georgian entertainment industry was ready to grow and host large-scale artists. Black Sea Arena turned out to be the company that met all the standards we listed. We are happy that we have to cooperate with this team and I think that together we have a lot of success ahead," said Guy Beserna, the founder of Live Nation Israel.

"Live Nation is a magnate of the world entertainment industry, which operates in 40 countries of the world, and Georgia became the 41st partner country in a row. Live Nation organizes around 45,000 concerts and more than 100 festivals annually worldwide. Among them are The biggest festivals are Mad Cool and Lollapalooza. Live Nation annually buys the rights of artists to organize their world tours and concerts. These artists include such names as Madonna, Jay-Z, Coldplay, The Weeknd and other most sought-after artists in the Georgian market. , that Live Nation cooperates with such organizations as Netflix, UFC, etc. It also owns the world's largest ticketing platform, Ticketmaster, which sells 7 tickets per second worldwide.

"Starring Georgia" is a 2-year campaign initiated by the Prime Minister of Georgia, Irakli Gharibashvili, which is implemented together with the "Black Sea Arena" team. Within the first season of the campaign, Georgia has already hosted such famous world stars as: Imagine Dragons, Bruno Mars, The Killers, Damian Lazarus, All Day I Dream. In the end, 5 events, which were held in the social space and the 2 largest stadiums of Georgia, in addition to the Black Sea Arena, hosted up to 100,000 music fans," the information said.Watch the documentary about the first season of Starring Georgia in full: https://fb.watch/pd74VFNneW/

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