Georgia has already become one of the most popular and go-to destinations among the European, especially Eastern European countries. However, the government does not spare efforts to contribute to the promotion of Georgia also in Asia and help the country strongly establish itself in this part of the world.

Following this approach, the Georgian National Tourism Administration (GNTA) of the Ministry of Economy and Sustainable Development, has recently invited the representatives of the leading Japanese media platforms. They visited different cities and regions of Georgia, including the capital Tbilisi, Sighnaghi, Tsinandali, Mtskheta, as well as Ananuri, and had an opportunity to discover the eclectic culture and historic sightseeing of the country.

The Tourism Administration states that thorough articles will be issued by the top Japanese publications after the tours. What is equally important, along with the press journalists, the team of the TBS Nationwide Network TV Channel has also traveled to Georgia, who are to prepare a documentary regarding the country for the Discovery of the World’s Mysteries TV program, having over 15 million viewers.

Mariam Kvrivishvili, the Head of the GNTA has also commented on the case.

“The Georgian National Tourism Administration has been actively engaged in the process of raising awareness about Georgia on the Japanese market,” stated Kvrivishvili, noting that the invited representatives of the leading Japanese media platforms were offered the press-tours to different destinations of the country, enabling them to get acquainted with the tourist potential of Georgia. She also said that millions of people will have a chance to discover Georgia through the articles and TV programs, launched after the end of the visit.

However, this is not the first project, carried out between Georgia and Japan. Earlier this year, a large-scale project “Georgia – Homeland of Wine” was implemented at Terrada Warehouse in Tokyo, representing a wonderful chance for the thousands of individuals learn about the Georgian viniculture, counting 8,000 years, as well as other parts of the country’s culture.

The GNTA reports that the Japanese tourist inflow has increased by 26% in the first half of 2019, compared to the same time period of the last year.

source: GeorgiaToday/ georgiatoday.ge