TOURISM

The National Tourism Administration is launching a new project, the purpose of which is to develop souvenirs as a tourist product of the country.

18.06.24 13:00


The National Tourism Administration is launching a new project, the goal of which is to develop souvenirs as a tourist product of the country. The National Tourism Administration disseminates information about this.

 

Today, the head of the administration, Maya Omiadze, met the professionals working in the field and introduced the project.

 

"Based on cultural and natural resources, within the framework of the project, it is planned to identify the main symbols used in souvenirs, which in the future will contribute to the development of new collections of souvenirs and handicrafts with high-quality modern visuals.

 

This will contribute to the effective positioning of Georgia as a tourist country in the international market.

 

Work on the project will continue in the format of working groups. In the first stage, it is planned to make a justified identification of the symbols together with the practicing professionals working in the field", - it is mentioned in the information.

 

 

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